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Visual identityThe original visual identity is a unique graphic representation that embodies the values, personality and mission of a company, organization or person. It is created from a creative and thoughtful design process, which takes into account current trends, but also seeks to innovate and stand out from other brands. It must be consistent and recognizable in all communication media, while being adaptable to different contexts and target audiences. Finally, an original visual identity must be able to effectively communicate the key messages of the brand and to arouse the commitment and the attachment of the target audiences.
brand strategyThe brand strategy is the key step in your communication. It must be thoughtful, coherent and flexible to allow us to meet the needs and expectations of our customers, while being in phase with the values of its creator. This step creates a strong and consistent brand image that resonates with the target audience. Understanding who you are and what you stand for as a brand is essential. We must clearly define your mission, your values and your unique proposition. Branding must also be adaptable and flexible to meet the changing needs of our market. Finally, the work around branding is ultimately about identifying the Key Performance Indicators (KPIs) that measure the effectiveness of the branding strategy, to make sure you stay on track. good way.
Artistic directionArt direction is essential to bringing an idea or concept to life. It helps to create a distinctive visual identity, which effectively communicates the values, emotions and essence of the project. It can also help create an immersive experience for the public, using visual elements that arouse emotion and commitment. This can include developing the overall aesthetic vision for a project, selecting colors, shapes, materials and techniques to use, and coordinating all visual elements to create an experience consistent for the user or client. As an art director, it is important to have a clear and coherent vision of the aesthetics of the project. It is also important to stay abreast of market trends and the culture, while being able to come up with innovative ideas that think outside the box.
Look & Feel of the brandThe "Look & Feel" of a brand refers to the visual appearance and emotional feel that consumers associate with that brand. The Look & Feel is important because it can influence consumers' perception of the brand, and therefore their purchasing decision. For example, a brand with a sophisticated visual appearance and professional communication tone may be perceived as high-end and premium. On the other hand, a brand with a more playful visual appearance and a humorous communication tone can be perceived as fun and suitable for a young audience.
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